once again a ramble thru the mall yesterday. what's this got to do with poetry, writing, what not? everything or nothing. we had some things we sought, but we also just wanted to 'do' the mall, plus Beth was making a surveying of stores re how's business. we checked out the Apple store once again. that place was jumping. I would never let colour or styling top price and working features for a computer or mp3 player yet I still feel the lure of the glitz in that store. I got a half gig Shuffler last year and really it fills my needs. yet I ogle. the new Shuffler doesn't actually satisfy any necessity by being half the size of my present one. the rapt excitement evident in the store is remarkable, as in, buy Apple stock. there was a low, circular table for children, and each station had an intent child checking out a computer. get 'em early. and just think, an iPhone is coming omigod omigod omigod. one store had live models in the window. I really couldn't look, it hit a weird note for me. they weren't static, at least. there was a sort of semi-pro quality to the models, as if they had a mild fear that their friends might see them. I just can't imagine the view from the window. it was a store aimed at young women. another store had three staff people waiting anxiously at the entrance with no one in the store. on the other hand, Abercrombie and Fitch. the pulsing dance music, the darkness... slats covered the store front so that you can't see in or out. it's your own little youth world. business was okay there. the excitement was more manufactured than at Apple, tho. Beth pulled me into Coach, home of the upper class handbag. Beth was given one from her aunt. they have a lifetime guarantee, and grow in value. I assumed the target audience was middle aged women but that's not what I saw. we were greeted by a Kirsten Dunstish woman and most of the staff was on the young side. plenty of staff too. and most of the women poking around were tweens. so Coach I guess adapted to the market. the style of the bags doesn't say youth market to me, nor does the price range of the goods, so the adaptation that Coach made was in the relateable youth of its staff. it's fascinating looking at the economy this way. I think there should be a warning sign near Yankee Candle, because those shops have such a powerful aroma. I won't say stench but... the aromatics they use can't be natural, kind of an industrial attack on the olfactory bulb. I somehow lost my camera's battery charger a while back. last time at the mall I got a new one. this time I got the right (I forgot what brand of camera I have, duh). also got the cable to send iPod thru a radio. more later.