Friday, September 12, 2008
before I hit the hay, a few thoughts on the new Microsoft ad. Microsoft decided to spend a bunch to respond to Apple's Hodgmanian ongoing smack down. Jerry Seinfeld was paid a pantload to help in the effort. and Bill Gates his own self was in the mix. my thought was to mimic the Apple ads but offer Gates as the antagonist, and Seinfeld could represent the Microsoft side. that is not how the commercial went, alas. instead, it was a Jerry cliche. he goes thru his shtick of enforced whimsy. he connects with Gates, and the commercial becomes oddly homo-erotic. I mean, they meet cute, Jerry gropes the richest foot om earth, and they... well, whatever. Jerry asks for a sign that there will be edible computers, and Gates wiggles his (his own) ass to adjust his (his own) underwear. there is confirmation here that Seinfeld is fully over and that Microsoft suffers in the mode of overdog. you have to think that you could do better, what evidence exists that you could not?