"Skyrocket YOUR traffic today! Email millions of targeted opt-in prospects daily with one single click!"

the above from an ad at Site Metre. I think the capital YOUR is a bit insolent, don't you? I know I'm not popular, you needn't get snide with me. what does 'opt-in prospects' mean? and those prospects are targeted, just like Iraq! obviously my prospects are ready to opt-go! does one get the smell of spam here? I mean it is to dream: millions of whatsis prospects. and all for just $39.95. I'm not telling you any more about this gem, I'm keeping it to myself.